For years, Korean food tourism has largely revolved around familiar favourites: Korean barbecue, fried chicken and spicy tteokbokki. But a different trend has emerged across online communities and platforms, including TikTok, Reddit, Instagram and travel blogs.
From comforting bowls of pork soup to sweet and savoury snacks and creative convenience store hacks, visitors are moving beyond the obvious tourist picks, seeking out the foods locals enjoy every day.
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