Thailand has sought to counter perceptions of rising holiday budgets, maintaining that the country is not “too expensive” for South Korean tourists looking for cost-effective indulgence and comprehensive wellness.
According to officials from the Tourism Authority of Thailand (TAT), the perceived squeeze on the wallet cited by some South Korean visitors is a result of exchange rate volatility rather than the kingdom’s inflation.
“Our inflation rate is not that high. In fact, Thailand’s internal prices haven’t surged,” said Sirigesanong Trirattanasongpol, the agency’s executive director of the East Asia market.
