The AI boom has proven to be both a blessing and a curse for Samsung. On the one hand, the South Korean technology giant delivered one of its strongest quarters in history. And on the other hand, investors wiped more than US$80 billion off its market value amid growing concerns that the AI spending frenzy may be approaching a turning point.
Samsung is forecasting a 19x increase in second-quarter operating profit, a figure so strong that it surpassed the companyâs combined earnings over the previous three years. The results underscore how the AI revolution has transformed the memory industry from one plagued by oversupply into one struggling to keep up with demand.
The primary driver behind Samsungâs earnings surge was the sharp increase in memory chip prices. According to Citi Research, average selling prices for DRAM and NAND flash memory rose by 44% and 53% quarter-on-quarter, respectively.
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