Amazon is the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month, up from $3 per month.
For that extra $2, you get a download capacity increase from 25 to 100, and you can now run five streams concurrently instead of three. Whether those “Ultra” upgrades are worth the $24 annual hike will probably depend on how many boxsets you like to plough through on a long flight, or how many devices are using your Prime Video account.
