Earlier this week, Marvel announced that it was discontinuing the Marvel Unlimited app, only to have it replaced by the new Marvel Comics app, powered by Webtoon. At New York Comic Con I had the chance to go hands-on with the app, and I am struggling to see why it needs to exist.
Just like Marvel Unlimited, the new Marvel Comics app will bring the entire Marvel and Star Wars comics libraries at both of its subscription tiers. On the surface, the big advantage Webtoon has over Unlimited is how quickly new comics will be available — with the more expensive ‘Ultimate’ tier getting new issues 30 days after print, rather than Unlimited’s 90 day waiting period.
Webtoon shared a rough roadmap for the app; it’s looking to bring in Disney and Pixar comics, make it easier to create your own custom lists, and create different profiles for all the comics readers in your home – even kids. But, Webtoon failed to share dates for when any of these improvements are coming, so at least for now, it looks like the bulk of the changes are minor cosmetic ones.
Webtoon said that its mission in designing this app was to make it faster and easier to use. After all, Unlimited has been around since 2007, and the UI still kind of looks like it’s stuck about a decade in the past. But rather than give Marvel Unlimited a facelift, the decision was made to create a brand new app. And, while the navigation does seem a bit more modernized, the app itself isn’t noticeably faster than Unlimited was. Of course, this could come down to the tablets at the Webtoon booth and spotty convention Wi-Fi, but I couldn’t really feel the difference.
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