From 2005 to 2011 – and again in 2016 – Hong Kong broadcasting company TVB bet on a male pageant to score more than just a win with its female viewers.
Modelled loosely after the Miss Hong Kong Pageant, a beauty contest that the station took over in 1973, Mr Hong Kong effectively also served as a star-scouting vehicle for recruiting male talent while offering hopefuls with bulging muscles and big smiles the promise of fame.
But unlike Miss Hong Kong – the 2026 finals will take place on August 30 – Mr Hong Kong ran out of steam in just six years. After a brief return in 2016, the event was quickly suspended indefinitely.
TVB teased a 2021 revival, but the contest never materialised, and many title winners left the industry within a few years.
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