When is Black Friday 2025? What to expect and online sales to shop in Singapore

November is a good time for shoppers as we pass through the 11.11 shopping period when online sites like Lazada and Shopee hold their shopping festivals, with Lazada especially pushing its Singles’ Day.

When is Black Friday 2025?

This year, it’s at the end of the month on 28 November, and you can expect Western online stores and sites like Amazon.sg to showcase some of their best discounts.

But Amazon Singapore is going all out this year with a 12-day Black Friday Shopping period that will take place from 20 November to 1 December.

This year, we can expect the following:

Amazon Black Friday sale 2025

When: 20 November – 1 December 2025

Amazon Singapore’s Black Friday 2025 offers include discounts in categories like electronics, toys, home appliances and more from brands like Sennheiser, UGREEN, Nerf and Lego. For 12 days, Amazon Singapore will roll out hundreds of thousands of Black Friday deals running from 20 November to 1 December.*

Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
Save up to 40% off on UGREEN chargers, cables and more
Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
Save up to 40% off Dyson
Save up to 30% off on Lego Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected Lego sets)
Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free
Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more

*Terms and conditions apply to all promotions listed above.

Not an Amazon Prime member yet? Sign up for a free 30-day Prime trial to unlock these exclusive offers.

We’re not too sure what offers Lazada and Shopee will be running, but if they are similar to last year, then we can expect:

Lazada Black Friday sale 2025

Get possibly up to 80% off, and look out for daily deals at midnight and 12pm in a different category each day of the sale:

29 Nov: Health and beauty
30 Nov: Groceries
1 Dec: Fashion
2 Dec: Cyber Monday sale

Shopee Black Friday sale 2025

Last year, Shopee focused on electronics and beauty markdowns, offering an additional $350 off voucher.

Up to 15% off vouchers on brands like TTRacing, Lumos, Acer and Tineco
Big price drops on selected products at 12pm and 8pm daily during the sale
Up to 50% off brand boxes
15-day free returns and guaranteed next-day delivery

Other possible Black Friday sales

If you’re looking for other Black Friday Sales, closer to date, you can take a look at:

Bookmark this page and keep checking back. This list will be updated as more Black Friday offers are announced.

Early Black Friday deals to shop now

UGREEN USB-C SD, Micro SD, Card Reader

$11.89 ~~$20.99~~ 43% off

With so many laptops losing ports as they go lighter, card readers were one of the things lost on the way. If you like photography, then you need to use this to transfer your images from the camera to your PC.

Xiaomi Curved Gaming Monitor G34WQi

$338.00 ~~$699.00~~ 52% off

The Xiaomi Curved Gaming Monitor G34WQi packs serious immersion into a sleek 34-inch ultrawide display, complete with a 180Hz refresh rate and crisp WQHD resolution — perfect for gamers who want buttery-smooth performance without breaking the bank.

BOSE SoundLink Flex Portable Bluetooth Speaker

$178.45 ~~$249.00~~ 28% off

The Bose SoundLink Flex delivers rich, immersive audio with its custom-engineered transducer and PositionIQ technology for optimal sound in any orientation. Rugged and waterproof (IP67-rated), it’s perfect for outdoor adventures. With up to 12 hours of battery life, USB-C charging, and built-in mic support, it’s your go-anywhere wireless speaker.

Build and pose your very own Charizard with this detailed construction set — complete with fiery wings, battle-ready joints, and plenty of nostalgia for Pokémon fans young and old.

Apple AirPods 4

$161.94 ~~$199.00~~ 19% off

If you’re looking for a pair of open-style earbuds, the Apple AirPods 4 are getting a decent discount this Prime Day. This is specifically the model without ANC, but the sound quality is the same and these earbuds get a total battery life of 30 hours when including the charging case. Read our review of it here.

Samsung Galaxy Watch Ultra 44mm

$259.00 ~~$599.00~~ 57% off

Samsung’s latest smartwatch goes all-in on toughness and tech — built with a titanium frame, LTE connectivity, and advanced fitness tracking, it’s made to handle both your workouts and your workday in style.

Watchmen: The Deluxe Edition

$39.90 ~~$69.76~~ 43% off

Get your copy of this deluxe hardcover edition of the groundbreaking masterpiece from comics legends Alan Moore and Dave Gibbons that collects all 12 issues of the original series into one that’s made with high-quality, glossy paper.

Logitech G435 Wireless Gaming Headset

$69.00 ~~$109.00~~ 37% off

Lightweight and comfortable enough to be worn all day, the Logitech G435 Lightspeed Wireless Gaming Headset comes in Black and is ready for gaming or listening to music, with a listening time of 18 hours on a full charge.

More Black Friday coverage

The Straits Times:

Editor’s note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on the novelty factor and how much of a discount it is being offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you’re unable to secure the listed offer due to errors on our part or should the offers expire by the time you’ve checked them.

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