Meet the IGN Deals Team Covering Black Friday Sales in 2025

Robert has been with IGN for almost seven years, first starting his career writing about broadband and mobile phone contracts in the UK. He’s since gone on to be IGN’s resident gaming deals expert, and has lent his bargain hunting skills to a handful of IGN’s sister sites like Eurogamer, RockPaperShotgun, VG247, PCMag, and Mashable. Alongside his knack for gaming deals, he loves a dive deep to find elusive discounts on TCGs like Pokémon or Magic, 4K UHD Blu-rays, comics, and a plenty more. When he’s not writing for IGN, you’ll find him playing Darkest Dungeon on his Steam Deck with a piping hot cup of tea. Cheers!

Chris has been writing professionally for 15 years. It all started when he got an iPod Touch and started looking for games and thought, “I could review these things.” In short order, he got a job as a mobile gaming editor before moving on to cover console and PC games at sites like The Cheat Sheet and GameSpot. He’s always had an eye out for a good deal, so joining IGN as a commerce editor was an easy fit. He’s covered Black Friday and Cyber Monday for seven years and counting, digging up all the best deals available at any given moment.

Seth G. Macy, Sr. Social Commerce Producer

Seth has been writing about video games professionally since 2009, starting at 1UP.com and moving to IGN as a news freelancer in 2014. He was hired on full-time in 2018 as Tech & Commerce editor before moving to Executive Editor, IGN Commerce and now Sr. Social Producer, Commerce. Since the start of 2025 he’s grown the IGN Deals social commerce accounts by 38,000 followers, an almost 11% increase YoY. A mixture of up to the minute deals, clever graphics, and timely postings have pushed this growth. He also shows up in a lot of IGN’s video content, due to his boyish charm.

Jacob has been writing professionally for a little over eight years now, but he’s been clipping coupons his entire adult life. He first got his start working at Digital Trends where he naturally fell into commerce coverage around tech deals and discounts. There, he led the team’s Black Friday and Cyber Monday coverage for two years before moving into a broader role. Since he’s been at IGN, he has continued to work on larger content projects, but still helps assist with sales event coverage throughout the year. Jacob’s role on the IGN Deals Team during Black Friday this year will be covering broad sales trends at major retailers like Amazon, Walmart, Best Buy, and Target.

Blythe is the newest member on the IGN Deals team. After two years at a digital marketing agency, she arrived at IGN in 2024 to support general coverage strategy while pitching in during major sales events. She largely handles streaming coverage because she suffers from extreme FOMO any time she misses a discount. Over Black Friday, she’ll be keeping an eye on Disney+, HBO Max, Hulu, and Crunchyroll in particular. As a collector herself, Blythe’s also always looking for physical media deals from major retailers like Amazon and Barnes & Noble. Her major points of interest are books, DVDs, and TCGs like Magic: The Gathering.

Lindsey Salzer, Director of Audience Dev. and Commerce

Lindsey (she/her) has a background in digital marketing, SEO and audience development, spanning over 10 years. She has worn many hats in her career, but has most recently been overseeing the affiliate business at IGN, ensuring IGN’s audience gets the best shopping guidance on all of the cool tech, gadgets, toys and games every day. She will be very hands on during Black Friday, supporting the team any way she can to optimize and promote IGN experts’ deals during the craziness that is Black Friday week. On a personal level, Lindsey grew up thrift shopping with her mom, so bargain hunting is in her blood. (She even had a fashion blog at one point.) That said, she’s a big fan of resale sites like Depop and eBay.