‘Very, very unfair’: Twelve Cupcakes staff blindsided by abrupt closure

‘Very, very unfair’: Twelve Cupcakes staff blindsided by abrupt closure


SINGAPORE: When liquidators walked into the Twelve Cupcakes office at 5pm on Wednesday (Oct 29), employees were still at their desks, wrapping up what they thought was just another workday.

Within an hour, they would learn their jobs were gone. The bakery chain that once symbolised Singapore’s homegrown entrepreneurial success had collapsed into provisional liquidation, with no warning to the workers whose livelihoods depended on it.

An executive in her 20s who requested anonymity said she and her colleagues only learned about the closure when liquidators arrived at the office.

She said she felt lost as there was no prior notice from the management about the closure.

“It’s not even 24 hours (in advance). It’s like one hour before I end work,” she said, adding that the management has remained silent so far.

The bakery chain announced on its website that it had been placed under provisional liquidation with effect from Wednesday, bringing an abrupt end to operations at outlets across Singapore, including Changi City, Sentosa and Star Vista.



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