When the AMD Radeon RX 7900 GRE came out back in 2024, it offered some of the best bang-for-your-buck performance to be found in a graphics card, especially at 1440p. The new Radeon RX 9070 GRE is trying to follow in those footsteps, even launching at the same $549 price tag. But the PC gaming landscape has changed a lot in the last few years.
In any other time, the RX 9070 GRE would have a lower price tag than the original 9070; itās slower and has 12GB of VRAM, rather than 16GB. However, due to the ongoing RAM shortage, the $549 9070 GRE is the same price as the original 9070 was at launch, although the latter has since ballooned in price.
If AMDās $549 launch price actually holds this time around, the 9070 GRE is just as much a 1440p all-star as the 7900 GRE before it, even if there isnāt much of a generational performance uplift this time around.
Welcome to the New Normal
The main reason the 7900 GRE was such a great graphics card when it launched in the US was that it was so much cheaper than the 7900 XT, while also being an extremely strong 1440p graphics card. It launched for $549, compared to the 7900 XTās launch price of $899, even though the latter had a few price cuts under its belt by then. But this generation is a little bit different.
With AMDās RDNA 4 graphics cards, Team Red basically ignored the high-end, launching the 9070 XT as its most powerful card and leaving the Nvidia RTX 5080 and 5090 to just own the high-end. Thatās why, when I saw the 9070 GREās $549 price tag I had to do a double take. This is a mid-generation budget play that, at least at first glance, seems just as expensive as the original 9070, but with a smaller GPU and less VRAM. But the 9070, just like every other GPU under the sun, has only gone up in price since it launched.
At the time of writing, the Radeon RX 9070 will set you back around $620, which is around 12% more expensive than the $549 9070 GRE. With that $70 price difference, the 9070 GRE shaves off 8 Compute Units (CUs) and 8GB of VRAM. And I suspect that the latter is largely the reason why the 9070 GRE isnāt a much more affordable card right now, even though it really should be.
As Iāll get into a little further down, that 12% price cut doesnāt exactly come with just 12% worse performance. Instead, the 9070 GRE is anywhere between 15% and 32% slower than the original 9070. If prices carry on the way they are right now ā and thereās no guarantee thatāll happen, the 9070 will remain the better value. But with the way RAM and VRAM prices have been trending basically all of 2026, there will likely come a time where the 9070 GREās lower 12GB capacity will likely save it from the worst of the price increases.
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