Oreo is teaming up with K-pop supergroup BTS for a bit of marketing dynamite that capitalises on a growing interest in global flavours.
Mondelez, Oreo’s parent company, said on May 26 that BTS-themed Oreos will go on sale on June 1 online and on June 8 in stores. The cookies, which feature purple wafers in a nod to the band’s signature colour, will be sold in more than 80 markets around the world, making the partnership the brand’s biggest to date.
BTS also designed 13 embossments for the wafers, including the names of the seven members and an outline of the light stick that fans hold at BTS concerts.
Read Full Article At Source
