Gwanghwamun Square, the symbolic centre of the South Korean capital Seoul, is home to two statues – King Sejong, architect of the Korean alphabet Hangul, and Admiral Yi Sun-shin, the naval hero who repelled Japanese invasions – with the gates of the historical Gyeongbokgung Palace rising behind them.
This week, what many consider as K-pop’s global standard-bearer will begin the next chapter of an already illustrious career defined by Billboard No 1 hits, sold-out stadium tours and a fan base measured in the tens of millions.






