Stakeholders will be invited to develop pilot events or experiences in three areas: building facade enhancements such as digital display boards and interactive building surfaces, experiential concepts and artwork installations in common gathering spaces, and night-time initiatives like illumination projections and night markets.
Mall operators, hotel operators, event organisers and associations may participate, and the programme will last for two years. Shortlisted proposals may receive funding support.
Ms Fu gave the example of Ion Orchard’s three-dimensional facade screen display, which she said “offers a taste of what is possible”.
“I encourage Orchard Road stakeholders to come forward with bold and innovative proposals,” she added.
