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How Rocky’s Matcha founder built a blossoming tea brand after being told to quit coffee

 03/04/2026 2 Views
How Rocky’s Matcha founder built a blossoming tea brand after being told to quit coffee


The story of Rocky’s Matcha begins not with a business plan, but with a shaman.

It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working as the global head of brand partnerships for Beats by Dre. He had worked in the corporate world for a long time and, seeking clarity, he enrolled in a 21-day chakra cleanse with a shaman. It was easy enough, but, as Xu was leaving, he was given one final, gutting task.

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