
In an impassioned end to his keynote address on the opening day of Gamescom Asia x Thailand Game Show in Bangkok, Dead Space creator and industry veteran Glen Schofield has declared that the games industry is in dire need of fixing, and he believes he knows just how to go about it.
“We need to fix the gaming industry right now,” said Schofield to a room of games industry professionals. “It’s broken. It’s beaten, it’s battered, our developers are battered, they’ve been taking it on the chin for the last couple of years. We need to bring it back to what it was, right? Instead of all this negativity.”
The first and arguably most controversial step to take in Schofield’s opinion, is for the games industry to widely embrace the use of generative AI as a standard part of their development tool set.
“AI isn’t here to replace us,” continued Schofield. “It’s here to make us faster, better, and more efficient. And AI is for all of us, it really is. It’s not just for directors and artists, it’s for writers and marketing execs.
“So, I think [games industry] executives, owners, founders… Let’s start training our people on AI. Start it as soon as you can. Who cares if I’m EA or Activision or Namco or whatever, we should be working together at least in training and training our people up. That would be a huge help because I know we’re going to start hiring people back again.”





