SINGAPORE – Car dealers are appearing in social media advertisements, promising buyers “$0 upfront” and “100 per cent loans” to secure their cars.
The ads, on Instagram and Facebook, promise buyers that they can skip the 30 per cent or 40 per cent down payment for a car through various schemes, including in-house loans.
One dealer even claimed to offer in-house loans with a 100 per cent guaranteed approval rate, without the need for any cash upfront.
These dealers, largely the smaller players in the industry, are taking advantage of loopholes in the regulatory environment, through inflated prices and in-house loans.
While licensed moneylenders and exempt moneylenders are regulated by the Ministry of Law (MinLaw) under the Moneylenders Act, and financial institutions are governed by the Monetary Authority of Singapore (MAS), lenders of in-house loans operate in an unregulated grey area.
In-house financing is effectively unsecured personal loans, Acting Transport Minister Jeffrey Siow previously warned.
Yio Chua Kang MP Yip Hong Weng told The Straits Times that if a financing arrangement effectively allows someone to pay for a vehicle over time in a way that mirrors a loan, then comparable consumer protection standards should be considered, regardless of how the contract is labelled.
“This ensures a level playing field and avoids regulatory loopholes.
“Clearer guidance on advertising claims, stronger disclosure requirements, and coordination across agencies would help ensure that protections remain robust,” said Mr Yip, who previously asked the Transport Ministry if it would review or enforce loan regulations to curb car dealers’ practice of offering 100 per cent financing packages.
He added: “Access to financing should be responsible, transparent and sustainable.
“We should not normalise 100 per cent financing in a way that leaves families one unexpected setback away from financial stress.”
As for dealers offering 100 per cent loans by inflating prices to let buyers borrow more from financial institutions (FIs), INSEAD’s associate professor of finance Ben Charoenwong said both the buyer and seller may be committing fraud.
He added: “If the actual agreed price for a car is $120,000 but the dealer submits $170,000 to the bank, the bank’s 70 per cent loan-to-value (LTV) loan of $119,000 effectively covers the entire real price and the buyer puts almost nothing down.
“That’s not a creative financing structure. That’s deception.”
Calls to curb excessive borrowing and plug loopholes have been growing louder.
Sengkang GRC MP He Ting Ru similarly raised the issue in Parliament, asking if the Government is working with the Monetary Authority of Singapore to curb in-house financing that circumvents loan-to-value limits in the auto industry.
In a Feb 4 written response, Mr Siow said: “Buyers are strongly advised to obtain loans through regulated arrangements.
“The Government is monitoring the situation and will tighten regulations to manage the abuse of such regulations if necessary.”
The worries come as figures obtained by The Straits Times showed that households in Singapore had outstanding motor vehicle loans of around $12.4 billion by the end of 2025 – a 12-year high.
This is likely to do with rising vehicle prices in recent years, stemming from higher certificate of entitlement (COE).
Said Mr Yip: “Motor vehicle loans form part of personal debt, and when outstanding balances rise to multi-year highs, it is not just an industry statistic but a signal about financial exposure among households.
“Easy financing can make cars appear more affordable than they truly are.”





