English Premier League to debut streaming service in Singapore: Report

While English Premier League matches are currently available on various streaming platforms through broadcast partners, this could be the first time the league offers its own direct-to-consumer service.

Masters said traditional deals with broadcasters such as Sky Sports in the UK would remain “the bedrock” of the league’s media business, but noted that owning and controlling its own platform provided future “optionality” in certain markets, according to FT.

“For the first time, the Premier League is going to have its own customers. It’s going to have to deal with promotion, pricing, churn, distribution, all of those things, we’re looking to build a business,” the report quoted Masters as saying.

“We’re looking to learn how that might be replicated around the world.” 

The Singapore project will coincide with the opening of a new Premier League Studios production hub in Olympia in London.

In response to Reuters’ queries, the league said it will not be adding anything to Masters’ comments and that “more information on Premier League + will be communicated closer to the time”.