This Chinese-Vietnamese plant-based influencer makes even haters love tofu

This Chinese-Vietnamese plant-based influencer makes even haters love tofu


January used to be about detoxes and gym sign-ups. Now, for millions, it is about giving up meat, eggs and dairy – at least for a while, as more people taste-test the vegan lifestyle.

A study last year by YouGov and non-profit organisation Veganuary – both based in the United Kingdom – found that 25.8 million people worldwide took part in the month-long challenge to avoid animal products in January 2025, even if they did not hold out for the whole month.



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