This Chinese-Vietnamese plant-based influencer makes even haters love tofu

Since its launch in the UK in 2014, the Veganuary movement has spread globally, with official campaigns in 20 countries, including Australia, Brazil, Canada, Germany, India, Malaysia, Peru, Singapore and the United States.

Last year saw the first Chinese equivalent of Veganuary, albeit held in March, following Lunar New Year. According to the World Population Review, an independent platform focused on demographics, mainland China is the world’s largest meat consumer, with consumption reaching 102.9 million tonnes in 2022, nearly five times the 21.3 million tonnes eaten in second-place Brazil.

Hong Kong is also a meat-lovers’ Mecca, with the average Hongkonger consuming 123kg (271lbs) of meat in 2022, the fourth-highest per capita intake globally.

According to a survey by Veganuary, in 2025 nearly half of the participants cited animal welfare as their main motivation, followed by health and the environment.