When the Israel-Hamas conflict broke out in October 2023, consumers in Malaysia were quick to show support for Palestine ā and one way they did so was with their wallets. Global brands such as McDonaldās, KFC and Starbucks came under scrutiny over links to Israel, prompting boycotts that, in turn, fuelled a surge in local alternatives. #fyp #fypsg #singapore #malaysia #fypmalaysia
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