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Prada has bought Versace for $1.4 billion. Can it make its Milan rival ‘interesting again’?

 03/12/2025 2 Views
Prada has bought Versace for .4 billion. Can it make its Milan rival ‘interesting again’?


The Prada Group closed the purchase of Milan fashion rival Versace in a US$1.4 billion deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu’s youth-driven appeal.

The highly anticipated deal is expected to relaunch Versace’s fortunes following a middling post-pandemic performance as part of the American luxury group Capri.

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