SINGAPORE — Dim sum restaurant Yum Cha, a 25-year-old brand long reliant on walk-in diners, officially launched its catering arm only last month — and the move is already paying off.
With two outlets, the restaurant said it has seen a clear decline in dine-in demand this year compared with last, as customers turn more price-sensitive.
But since launching its catering website, there is already a “significant” increase in revenue, with catering already making up 5 per cent of the brand’s total sales.
“Those that love good quality dim sum for a change instead of the usual catering fare will try us out,” a Yum Cha spokesperson said.
