Apple’s new product development and launch strategy

Apple’s new product development and launch strategy



Just weeks after taking the helm at Apple, John Ternus is reportedly pushing to restructure the company to make it leaner, more experimental, and more focused on engineering.

According to Bloomberg, Ternus wants Apple to “broaden its range of devices and create a leaner organisation with a greater focus on engineering”.

One of the more significant changes being considered is a faster product development and launch cycle. Instead of concentrating major releases around its traditional spring and autumn schedule, Apple could introduce new products more frequently throughout the year.

Sources told Bloomberg that the new pace is already more “hectic”, requiring employees to take a more “hands-on” approach to product development.




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