
In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder.
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In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder.
“There was already a queue forming outside 25 minutes before us selling,” she says. “And then I was just like, ‘Oh my God, how do you know about us?’”
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