Sony is making 59% more money per active PlayStation user now than they were during the PS4 era, according to new data compiled by Niko Partners Director of Research and Insights Daniel Ahmad, who covers the video game market with a focus on the Asia and MENA markets. It translates to $230 more spent by the average active PlayStation user now than in 2018.
Responding to a new interview with Sony CEO Hiroki Totoki duscussing why the company isn’t as aggressive in marketing the PS5 these days, Ahmad took to X to post, “I did the math on this and average annual revenue per PlayStation active user has grown from 23,580 Yen in FY2018 to 37,485 Yen in FY2025, which is around $230. [It’s] an increase of 59% over that period. Although growth was flat over the past year or two.”
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