“DESTROYS OUR REPUTATION”
The use generative AI in advertising videos has caught on in Singapore, as CNA reported on Monday.
While some sellers want to see themselves at the forefront of AI, poorly made AI content is more likely to turn consumers away instead. To this end, the Advertising Standards Authority of Singapore has noted that consumers are concerned about brands using generative AI to create misleading ads.
Likewise, sellers were worried that their brand reputation had taken a hit due to the AI-generated videos that were made without their approval, they told CNA.
Epigram Books’ Ms Chee said authors contacted the publisher after seeing AI-generated videos of their books to express their disappointment as they had thought it was the publisher that had commissioned these clips.
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