Burgers are having a moment in mainland China, with budget-conscious diners and smaller households turning the humble sandwich into one of the country’s hottest fast-food battlegrounds, drawing in everyone from global restaurant chains to hotpot operators and coffee brands.
Yum China’s Pizza Hut Burger Bar format, in which a burger counter operates alongside an existing Pizza Hut restaurant, expanded to more than 200 outlets in six months, the company said in July. It plans to grow to 500 to 600 outlets by the end of 2026, or about 10 per cent of its total Pizza Hut store network.
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