How China’s beauty brands are using AI to turbocharge the industry

How China’s beauty brands are using AI to turbocharge the industry



Shortly before China’s Singles’ Day shopping festival last autumn, beauty company Yatsen launched a new serum featuring PDRN, one of skincare’s hottest regenerative ingredients.

What shoppers did not see was how quickly it reached shelves. Yatsen used artificial intelligence to compress a development cycle that typically takes more than two years into just six months, including helping researchers narrow more than 50 ingredient candidates to three in a single week.




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