She turned down Le Cordon Bleu and joined a Forbes-listed startup. Now she is baking her way to better health

She turned down Le Cordon Bleu and joined a Forbes-listed startup. Now she is baking her way to better health


Around the same time, feelings of inadequacy peaked as classmates compared internships at banks, consultancies and multinational firms, while she wondered whether she was on the right path in her own decision to intern at startups.

After graduating with a business degree from SMU in December 2019, Ms Tan joined American business news channel CNBC as a marketing and communications assistant.

About a year later, an opportunity arose when a friend who had co-founded a cryptocurrency firm invited her to join the fledgling company.

She rose from being the marketing and communications lead at the startup to chief marketing officer a year later.

At just 25, Ms Tan was leading the venture’s marketing and communications strategy despite having barely any formal training in the field. She learnt on the job, often relying on online resources while adjusting to the relentless pace of life at a startup.




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