SINGAPORE – Premium durians that come with a digital proof of authenticity are being offered by a new local seller, which aims to stand out amid an oversupply of the fruit and plunging prices.
Charging $45 for a 400g box of dehusked durians, AGONG Durian lets customers scan a QR code on the packaging to check which orchard the durians are from, and whether they belong to the Mao Shan Wang or Black Thorn variety.
The tamper-resistant record of provenance details, which also include the contact details and exact location of the orchard, is displayed on a webpage.
This gives customers the ability to independently verify the origin of the durians that they pay a premium for, said Quek Wei Ling, chief operating officer of e-commerce firm Synagie, the parent company of AGONG Durian.
The brand made its official debut on July 9 at Thomson Plaza. The event saw around 80 guests feast on boxes of Grade A durians from Raub, Pahang, in Malaysia.
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