Published
October 26, 2025
MarediModa, the leading trade fair for Made-in-Europe fabrics and accessories for the beachwear, lingerie and athleisure sectors, reaffirms its central role on the international stage. The 2025 edition, held at the Palais des Festivals in Cannes from 22 to 24 October, recorded significant growth in both attendance (+3%) and the calibre of visitors.
“Over the three days of the fair we saw an increase in buyers compared with 2024,” said Claudio Taiana, president of MarediModa, in a statement, “particularly in the high and upper-mid segments of the market, with major international brands and luxury groups in attendance. By contrast, small brands and start-ups were slightly down. Italy once again ranks first by number of visitors (30%), followed by France, Spain – showing strong growth – the United Kingdom and Germany. Our customary end-of-fair survey also indicates more concrete decision-making and a renewed creative drive.”
Among the highlights of the 23rd edition was a focus on Spring/Summer 2027 trends curated by David Shah, titled “Making Waves”. A genuine call for change: making waves means going beyond the familiar, challenging convention and generating a profound and lasting impact on the fashion world.
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