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Earlier this year, I wrote about how $50 is the new $80. Game companies, worried about price sensitivity among players in difficult economic times, are pulling back from the brink of increasing the price of games, something that was widely expected as little as a year ago. Parallel to this, sales of mid-priced games are surging on all platforms. Nintendo, which had broken the $70 seal by pricing Mario Kart World at $79.99 in 2025, was cast as the villain of the story — an out-of-touch player who had tried to predict pricing trends and jumped the wrong way.
What a difference a year makes. Shockingly, among console platform holders and major publishers, it’s Nintendo that seems to be listening most closely to what cash-strapped gamers are saying. This year, Nintendo is breaking down the traditional orthodoxies of game pricing on consoles, and on balance, it’s making games cheaper.
Part of this is a final rejection of “one size fits all” game pricing, even among high-profile first-party games. Nintendo seems to be bringing in a new, multi-tier pricing system. This week, Star Fox launches at $50. Next week, Rhythm Heaven Groove will launch at just $40. Yoshi and the Mysterious Book costs $60. Later this year, Switch Sports Resort and Splatoon Raiders will be priced at $50, and Fire Emblem: Fortune’s Weave at $70.
It’s a far cry from the early months of the year, when Nintendo asked $70 for Mario Tennis Fever and $80 for the Switch 2 Edition of Super Mario Bros. Wonder. There’s a clear sense that Nintendo is pricing games appropriately to their content and how much development effort has gone into them. $50 for a high-production-value remake of a classic game with a short runtime — or a single-player spinoff of a multiplayer hit, or a casual sports minigame collection — seems about right.
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