OpenAI is developing a “super app” for desktop that unifies ChatGPT, its browser and its Codex app, according to the Wall Street Journal and CNBC. A company spokesperson told the publications that OpenAI Chief of Applications Fidji Simo will lead the application revamp with assistance from OpenAI President Greg Brockman. Simo will also help the marketing team advertise the app when it comes out. OpenAI’s leadership is apparently hoping that combining several products can help it streamline user experience and dedicate its resources to one project.
The company has yet to make an official announcement about the new app, but Simo replied to the Journal piece’s author on X. “Companies go through phases of exploration and phases of refocus; both are critical,” Simo said. “But when new bets start to work, like we’re seeing now with Codex, it’s very important to double down on them and avoid distractions. Really glad we’re seizing this moment.”
