Xbox’s future with exclusivity may be conditional.
Xbox boss Asha Sharma recently spoke with Fortune about her first 100 days as head of Xbox and, naturally, the topic of exclusivity came up. Sharma’s response highlighted the importance of multi-platform titles as a leading publisher, but also made it clear that exclusives are important to building a platform. However, the most interesting part of her quote came at the end when she noted that Xbox isn’t “healthy” and that future exclusives will be determined by the health of the business.
“I think that we are the number two publisher in the world, and when you do that you want your games to be everywhere,” said Sharma. “You’re stronger when the world plays with you. At the same time, we’re increasingly becoming more of a platform, and it’s hard to find examples of platforms out there that don’t have exclusive services and content. And so this is a journey for us. Our business isn’t particularly healthy as you noted, and so we’re starting by introducing one to two signature exclusives and, as the business is healthy, we will look to try and do more.”
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