The partnership is an example of banks showcasing the pulling power of high-end service packages.
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Editorial Staff
9 June 2026
The partnership is an example of banks showcasing the pulling power of high-end service packages.
Citibank Singapore, part of Citigroup, and Porsche
Singapore have announced a new partnership designed to offer
exclusive benefits to the bank’s HNW clients in Singapore.
The US bank has become Porsche Singapore’s first banking partner
to offer experiential Porsche moments. The offering
allows Citigold Private Client customers to obtain
“exclusive Porsche experiences to celebrate their
birthdays,” it said in a statement yesterday.
As part of the package, clients can enjoy a one-day unsupervised
test drive in a Porsche model of their choice and have an
extended accompanied test drive.
The partnership is an example of banks showcasing the
pulling power of high-end service packages, such as flights,
luxury hotels, restaurant bookings, and more. An example is
the HSBC Premier World Elite Mastercard, aimed at high-end
travel; another is the UBS Gold Credit Card.
Left to right: Andy Sieg, head of Wealth at Citi; Yeo
Wenxian, head of Wealth for Asia South at Citi and CEO of
Citibank Singapore; and Andre Brand, general manager of Porsche
Singapore, at the launch of the partnership between Citibank
Singapore and Porsche Singapore.
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