StarHub becomes launch partner for Premier League’s new PL+ app in Singapore

StarHub versus Premier League’s subscription

For comparison, the standalone PL+ app will cost S$44/mth, or S$399 annually if subscribed to directly through the Premier League itself. There’s also a S$16 24-hour pass option for short-term viewing access.

That means StarHub customers are effectively paying over S$160 less per year versus subscribing to PL+ directly.

In my honest opinion, if you’re already a StarHub broadband, TV+ or mobile customer, the S$238 annual pass feels like the easiest recommendation here. It works out to under S$20 a month across a year, which is a fairly substantial savings over the Premier League’s own monthly pricing.

For non-StarHub customers though, things become a bit less straightforward. At S$380 annually, the savings versus the direct S$399 PL+ subscription are relatively small. Once you remove the existing StarHub ecosystem advantage, the decision really comes down to whether you want everything consolidated under your telco billing, or if you’d rather subscribe to the Premier League directly and avoid another service tie-in.

The direct PL+ app also has one genuinely interesting advantage: flexibility.

The new S$16 24-hour pass feels like something Singapore football broadcasting has needed for years. Yes, really. Not everyone watches football every single weekend, and there are plenty of fans like me who only tune in for major derbies, title races, or specific clubs. In that sense, the shorter pass option probably makes more sense for casual fans who don’t want to lock themselves into another year-long subscription.

For years, watching Premier League football in Singapore largely meant paying for pricey sports bundles through either StarHub or Singtel. But the PL+ rollout feels like the league slowly testing a future where it can become its own streaming platform directly – just with StarHub currently acting as the cheaper middle layer for local customers.

Right now, existing StarHub subscribers probably benefit the most from that arrangement. But whether that remains the case a few years from now is another question entirely. Because, to adapt a famous football quote: the ball is round, and anything can happen in the increasingly strange world of football broadcasting.

Premier League football fans can already register their interest through StarHub’s registration page.