In the early days, Mr Yeo operated as a one-man show. He single-handedly planned and ran training sessions with clients, took care of administration and marketing, and even rolled up his sleeves to do cleaning and laundry.
“As a business owner, any issue is your issue,” said Mr Yeo, adding that he had to learn everything on the job without any formal training in business or marketing.
At first, he tried to lower his prices as much as possible to reach as many customers as he could, as well as taking on any customer that came his way to pay the bills. However, this proved to be an ineffective marketing strategy, and also led to him overextending himself to the edge of burnout.
“The worst part was when the funds were not coming in, and I was bleeding (money) every month. I kept asking myself: ‘Why am I still doing this? Should I call it quits?'”
Despite the odds stacked against him, sheer determination and a refusal to give up kept Mr Yeo pressing on doggedly.
“I don’t regret it, because if I didn’t have that experience, I don’t think I could last till now as well.”
