Popular Muslim-owned Fluff Bakery reopens in Geylang under new name

He called the decision to close Fluff and reopen it as Big Mouth Bakehouse the result of a “combination of rising unsustainable business costs and the need to reinvent ourselves”.

When we asked him to clarify industry rumours that Fluff closed to escape its debts, Mouss explained: “We closed down and opened as Big Mouth because, yeah, of course there were some issues with the business before. And we felt the need to reinvent. But Fluff is not running away or writing off bad debts. Most of the suppliers we’re working with for Big Mouth are the people we’ve been working with for more than 10 years. They’re still supportive of us, and we’re clearing the outstanding with them; still servicing the payment arrangements.

“Sometimes when other businesses close down, they go through liquidation and that doesn’t work out the best for all parties because there isn’t enough money to pay everyone. We didn’t want to go down that route, so we thought about how best to turn it around. And we felt the best way was to come up with a new concept that’s more current. Hopefully, when things pick up, we can clear what was outstanding in the past.”