Thailand targets 6 million Chinese visitors via ‘authentic’ content on RedNote, WeChat

Thailand targets 6 million Chinese visitors via ‘authentic’ content on RedNote, WeChat


The queues start to form before the lunchtime rush at Phed Mark, a Bangkok kitchen with a pop-up feel that dishes up steaming plateloads of pad kaphrao – a runny fried egg with fiery minced meat over rice – to a clientele of mainly Chinese tourists.

Founded by YouTuber Mark Wein, Phed Mark has turned a Thai staple into a must-eat for Chinese visitors, who defy the heat to patiently wait each day on plastic stools for their turn outside the Ekkamai bus terminal.



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