Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up “hotel” in the Thai capital are fully booked.
Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up “hotel” in the Thai capital are fully booked.
An army of Chinese influencers has been hired targeting multigenerational family groups and Gen Z travellers who shun large tours. This supports the country’s biggest ever tourism promotion campaign launched last month starring Lalisa “Lisa” Manobal, the Thai-born member of the K-pop girl group Blackpink.

While the final Lunar New Year arrivals data are yet to be released, anecdotally the investment appears to have paid off.
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