How much should the next Grand Theft Auto cost? One analyst argues that Grand Theft Auto 6 should cost $80, for the good of the video game industry.
“We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry,” explained Omar Dessouky, a Bank of America securities stock analyst, in response to feedback from the IICON Video Game Conference in Las Vegas. IICON is a new summit for C-suite executives and senior business leaders focused on the interactive entertainment industry.
Dessouky’s comments, as reported by Seeking Alpha, come after other IICON attendees claimed they’d have difficulty selling their games for $80 if GTA 6 were cheaper. Dessouky also believes that the gradual increase in the use of AI will “raise the value of games to consumers.”
It’s a fairly safe bet that GTA 6 will be one of the biggest games of all time — if not the biggest — in terms of sales, scale, and content. Strauss Zelnick, CEO of Take-Two Interactive, the publisher of GTA 6, said recently when talking to Bloomberg that the expectations around the game are “terrifying,” following up with “our goal is to deliver to consumers something that’s never been experienced before.”
