Commentary: How SIA can avoid throwing good money after bad, amid Air India losses

Commentary: How SIA can avoid throwing good money after bad, amid Air India losses


STAKEHOLDERS NEED REASSURANCES

This argument alone will not convince stakeholders, especially those who already think SIA should cut its losses. 

If it coughs up the cash, SIA should attach more conditions to the injection, such as more control and oversight over Air India’s strategy and operations. To enhance reliability and quality of service delivery, SIA could also demand that AI buy into its maintenance, repair and overhaul capabilities, and service standard offerings. 



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