With 50 Best being one of the biggest awards in the bar industry, Koh says he isn’t chasing accolades. “Of course, 50 Best is something everyone would like. But if you really chase that, you start doing more marketing, more lobbying, playing the game. At the end of the day, 50 Best doesn’t pay the bills. The customers do. My benchmark is when someone tells me, ‘We’ve visited all these other bars and this is the best cocktail we’ve had.’”





