YouTube Premium price increases have hit each of its tiers after the video streaming platform announced its first hikes since 2023.
YouTube emailed subscribers about the changes today. New subscribers will see the adjusted prices take effect immediately, with current subscribers told to expect updated prices on their end in June.
Individual subscribers will now pay $2 more per month at $15.99, while the Music and Premium Lite plans have both been hit with $1 increases each, bringing them to $11.99 and $8.99, respectively. Those interested in the Family Plan are facing a slightly steeper increase of $4 a month, bringing its total to $26.99 a month.
“To continue delivering great service and features, we’re increasing your price to $20.99/month,” one email shared on Reddit earlier today says. “We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.”
