Soft toy sustainability: Get your well-loved plushie mended at Mandai Wildlife Reserve

Soft toy sustainability: Get your well-loved plushie mended at Mandai Wildlife Reserve


SINGAPORE – Most visitors head to Mandai Wildlife Reserve to meet the animal denizens, from roaring predators to gentle giants, across its five themed parks.

But tucked within this popular destination, near the Singapore Zoo, is an unexpected new experience that focuses not on wildlife conservation, but on something just as significant: preserving memories.

Enter Toy Doctor, a specialised service that repairs stuffed toys, from a threadbare teddy bear to a character missing an eye.

While a plushie restoration service seems like a curious diversion for a nature and wildlife attraction, Ms Daisy Tan, Mandai Wildlife Group’s vice-president of retail and lifestyle, says it is a fitting addition.

Soft toys are perennial top-sellers at the parks’ gift shops, often purchased as mementos of a child’s encounter with a favourite animal or a family’s day out.

“Over the years, guests have contacted us to bring back a soft toy or shared memories about a plushie bought at the zoo during their childhood,” Ms Tan says.

Officially launched on Feb 28, Toy Doctor is helmed by “surgeons” Isaac Kong and Pamela Theng, both 54, who are experienced in reviving well-loved companions. They welcome all stuffed toys.

“We believe every plushie holds a story worth preserving,” Ms Tan adds.

By choosing to restore rather than replace these toys, the service also contributes to Mandai Wildlife Group’s commitment to sustainable practices.

Husband-and-wife team Isaac Kong and Pamela Theng have cleaned and repaired more than 1,000 soft toys since 2016.

ST PHOTO: GIN TAY

Before being scouted by Mandai Wildlife Group, the husband-and-wife team had been running a professional restoration service from their five-room HDB flat in Jurong since 2016.

What started in their 20s as a hobby of crafting teddy bears evolved into a side hustle alongside their corporate careers. Madam Theng previously had an administrative job in the engineering sector, while Mr Kong’s background in healthcare operations inspired the name of their home-based business: Soft Toy Hospital.

Their pivot to specialised repair was sparked by a desperate customer who, unable to find a seamstress willing to mend a tear in her plushie, came across the couple online.

Madam Theng recalls: “We took the job because to us, it was just what we had always done – sewing bears.”

Word spread after the grateful customer blogged about her experience. The couple have since cleaned, repaired or replicated more than 1,000 soft toys.

Now full-time “surgeons” at Toy Doctor, the couple view their career move to Mandai Wildlife Group as an opportunity to scale their craft.

“We never expected an organisation focused on animal conservation to approach us, but we share the same value: sustainability,” Mr Kong says.

They hope to see Singapore emulate Japan’s celebrated “culture of repair”, where everything – from broken ceramics to vintage bags to plushies – is given a second life.

Currently, only a handful of home-based businesses in Singapore offer such services. With Mandai Wildlife Group’s backing, the couple aspire to professionalise and grow the industry.

“We can’t keep doing this until our hands are shaking,” Mr Kong says. “We wish to nurture the next generation of ‘toy doctors’ to carry the torch.”

Mending a tear can range from $10 to $250 at Toy Doctor.

ST PHOTO: GIN TAY

The “medical” procedure is a meticulous, multi-day process. Cleaning is performed by hand, followed by a careful air-drying process to preserve the material.



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