Crispy, chewy, soft: why texture, not taste, rules South Korea’s current viral food trends

Crispy, chewy, soft: why texture, not taste, rules South Korea’s current viral food trends



By Pyo Kyung-min

On a recent weekend afternoon, Hwang In-woo, a university student in his 20s, found himself standing in line for something called “butter rice cakes” – yet another trending dessert he never intended to try.



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