MORE: An SCMP travel series

20/03/2026 2 Views

Today’s travellers want more out of their trips. More purpose. More authenticity. More connection. They’re wary of the dangers posed by over-tourism. They’re less likely to follow algorithms, and more likely to champion sustainability. And in a world over-reliant on smartphones, the modern traveller wants to be in the moment. They want more — and the travel industry is adapting to meet that demand, as this series explores.

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