Xbox says indies have ‘never been more important’ ahead of Project Helix

Xbox says indies have ‘never been more important’ ahead of Project Helix


Xbox turns 25 in 2026, while ID@Xbox, the platform’s indie-centric program, turns 13. That means that indies have been core to Xbox’s DNA for half of its lifespan. And yet, the future of Xbox’s indie streak has never felt like more of a question mark following major leadership changes at the company. It’s clear that Xbox is about to undergo a massive period of change. Will indies still be part of that unknown future?

We likely won’t know that answer for a long time as Asha Sharma settles into her new role as CEO of Microsoft Gaming, but ID@Xbox is continuing to move ahead at full speed for now. At this year’s Game Developers Conference, Xbox hosted an indie event showcasing demos for 13 games, made by developers from eight different countries. During that event, Polygon sat down with Guy Richards, global director of ID@Xbox, to discuss how the program fits into Sharma’s new vision of Xbox and the upcoming Project Helix. Richards is optimistic that indies will still be core to both of those things, though it’s not quite clear if he’s had direct discussions with Sharma yet on the topic.

On a consumer side, ID@Xbox just looks like a branded way for Xbox to highlight indie games launching on its platforms. In actuality, the program is more involved than that. Xbox actively helps developers self-publish on Xbox consoles, providing support where it can in the form of dev kits, technical resources, and marketing advice. That’s been the goal for 13 years now, and a lot has changed about game publishing in that time.

“The first couple of weeks of Asha joining have been so energizing”

“The industry was very different when we started ID@Xbox in 2013,” Richards tells Polygon. “The problems that we were solving for independent developers then are very different than what we’re going to be solving today and going into the future… Thirteen years ago, the biggest challenge was access and the ability to publish. Today, the biggest constraint for developers is probably time. There’s a lot of work we’re doing to simplify processes.”

Richards says that the goal is to get developers in a “build once, ship anywhere” mindset that makes it easier to get games running on any platform, whether it be home consoles, PCs, or handheld devices like the ROG Xbox Ally. (Several games that were demoed at the ID@Xbox showcase were running on the handheld.) He also cited discoverability as one of the biggest challenges facing devs today, pointing to a recent change to the New Releases page on the Xbox store as an example of how the program is elevating the work of small teams.



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