ASUS CEO shocked by MacBook Neo’s impact

However, Hsu questioned Apple’s positioning of the MacBook Neo as a productivity laptop. He pointed to its 8GB memory limitation, arguing that it differs significantly from mainstream laptops designed to handle more compute-intensive workloads. In his view, the MacBook Neo may end up serving a use case closer to an iPad’s: primarily as a content-consumption device.

In our review of the MacBook Neo, we found that the device was more than capable of running basic productivity apps and takss, and could even comfortably edit high-resolution photos and do basic video editing.

While it is not as powerful as the other MacBooks powered by the M-series chips, the MacBook Neo still felt significantly snappier and more responsive than similarly-priced Windows laptops or Chromebooks.

Beyond the MacBook Neo, the PC industry faces another major challenge: rising component costs and tightening memory supply. Laptop prices are expected to rise 40% this year as manufacturers grapple with higher DRAM and CPU prices.

Source: PCMag