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X adds ‘Paid Partnership’ labels so users can more easily identify ads

 03/03/2026 1 Views
X adds ‘Paid Partnership’ labels so users can more easily identify ads


X is rolling out a built-in “Paid Partnership” label that creators can apply to sponsored posts, replacing the hashtag workarounds they’ve had to rely on until now. The feature, by the platform’s head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post’s content. It can also be applied retroactively.

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