Mobile World Congress is right around the corner, but Samsung got out ahead of many rivals that will be showing off new handsets at that event by running the latest edition of Unpacked on Wednesday. At its event in San Francisco’s Palace of Fine Arts, the company revealed the Galaxy S26 lineup, which includes the base S26, the S26+ and the S26 Ultra. We’ve got some hands-on time with all three handsets as well, and you can read about our in-person experience with the Galaxy S26 Ultra, as well as our S26 and S26+ impressions in those articles.
In addition to those, Samsung announced the Galaxy Buds 4 along with (you guessed it) some AI updates. All the devices unveiled today are already available for pre-order, should you already be dying to get your hands on them. Here’s a look at everything Samsung announced at the latest Unpacked:
Galaxy S26 and S26+
Sam Rutherford for Engadget
New-ish year, new Samsung phones. Let’s deal with the out-and-out bad news first. The S26 and S26+ are each $100 more expensive than their predecessors (the RAM shortage isn’t exactly helping to keep prices down). They start at $900 and $1,100, respectively, for variants with 256GB of storage.
Samsung has tweaked the design a bit this time by rounding the corners to align them more with the S26 Ultra’s look. The base model has a slightly larger display than the S25 at 6.3 inches, though the S26+ still has a 6.7-inch screen (albeit with a higher resolution than the S26 can handle). The S26 has a larger battery capacity than the S25 too at 4,300mAh.
In North America, China and Japan, Samsung is sticking with Qualcomm chips rather than using its own Exynos 2600. If you pick up an S26 or S26+ in those markets, it will run on the Snapdragon 8 Elite Gen 5 chipset.
The camera modules are the same as last year, but Samsung is aiming to supercharge them with upgrades elsewhere, such as ProScaler image upscaling and an MDNIe chip that’s said to greatly improve color precision. There’s also a video stabilization feature that tries to keep the horizon level while you’re following a moving person or pet, which sounds useful for action shots. The new Object Aware Engine is said to better render skin tones and hair textures to make your selfies look better. Samsung has reworked some AI features too, such as making Now Brief and Auto Eraser compatible with more apps.
Pre-orders for the S26 and S26+ are open today, and they’ll be available on March 11. The phones will be available in purple, blue, black, white, silver and rose gold, though the latter two are online exclusives.
Galaxy S26 Ultra
The Galaxy S26 Ultra will be available in the same colorways and on the same date as its smaller siblings. It starts at $1,300, so there’s no price increase from the S25 Ultra. Preorders open today.
The S26 Ultra has a 6.9-inch AMOLED display with a QHD+ resolution of 3120 x 1440 and a 120Hz refresh rate. That’s all well and good, but the display is hiding (that being the key word) what’s perhaps the Galaxy S26 Ultra’s most interesting feature.






